Write the brief before you choose the AI tool.
Turn a vague creative idea into a repeatable test for image, video and audio workflows.
1. Describe the final deliverable
Begin with where the asset will appear and what it needs to communicate. A category thumbnail needs a recognisable subject at a small size; a product video needs a clear sequence. Write down the aspect ratio, required duration where relevant, intended audience and export format. These constraints give your comparison a purpose before a striking demo catches your attention.
2. Separate essentials from freedom
List what must remain consistent: palette, subject, composition or an approved reference. Then describe what may vary. For a website image, you might require a dark background and a readable silhouette while allowing the materials and lighting to change. Keep headings and interface labels in the website itself when they need to change with the language. That makes the image brief simpler to evaluate.
3. Test one meaningful revision
Use the same brief with each candidate and keep the first outputs. Then request one concrete revision, such as a different framing while preserving the subject. Note how much manual cleanup is needed and whether the revision preserves the parts you wanted to keep. Record failed attempts as well as successful ones; the path to the final result is part of your workflow.
4. Review the result in its real setting
Place the export in a test layout and inspect it at the size your audience will see. Check cropping, legibility and how it sits beside existing assets. Review current export restrictions and usage terms directly with the provider before using it for a project. Keep the brief, chosen output and relevant settings together so that a future revision starts from a documented decision.
Put this advice into practice
Use these catalogue pages to check sources, limits and alternatives before running your own pilot. These are starting points, not a verdict on which tool will work best for you.
Take it into your next project
Judge the complete route from brief to usable export, including revisions and handover.
