AT A GLANCE

What should you know about Clay?

Clay connects data sources, multistep enrichment and AI research with workflows and audience activation for sales and marketing.

Free plan
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API
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Self-hosting
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These facts reflect linked documentation, not a hands-on test. A free plan can have usage limits; an unverified feature is not a confirmed absence. Check pricing and limits · How we review

toolkompass.io VERDICT

Our editorial assessment

4.2 / 5Editorial ratingDocument review

Data enrichment · toolkompass.io editorial team · 11/11/2026

A broad platform for data enrichment and custom GTM workflows. Multiple data sources and agents can be connected; separate budgeting for actions, data credits and governance remains a key selection factor.

Editorial assessment of the documented software offering. No business relationship disclosed. No hands-on product test or assessment of the company's creditworthiness. The assessment covers publicly documented properties. Usability, reliability and result quality have not been tested in practice.

Fit for the use case40 % weighting

Waterfall enrichment, research agents and signals fit data-intensive GTM processes well. The documented breadth is extensive; individual providers' hit rates and agent results have not been independently compared.

Clay – official product overview ↗
4.5 / 5
Workflow & integration25 % weighting

Data providers, research and activation can be connected into workflows, with CRM synchronization completing the process. This flexibility requires custom process design, and not every integration is included in the entry package.

Clay – official product overview ↗ · Compare plans, features & costs | Clay.com ↗
4.5 / 5
Costs & limits20 % weighting

Actions and data credits are priced separately, with additional quantities available. The units are described; the actual total price depends heavily on provider selection, research scope and workflow design.

Compare plans, features & costs | Clay.com ↗
3.5 / 5
Control & operation15 % weighting

User groups, credit budgets and SSO/SCIM are documented for larger setups. They support access and usage control; centralized governance should not be equated with the free workspace.

Compare plans, features & costs | Clay.com ↗
4 / 5
Criteria, weighting & independence

Fits Clay for your project?

Suitable for

Revenue operations teams

Less suitable for

Not yet sufficiently reviewed.

The classification is derived from the claims below and is not an independent quality assessment.

Features at a glance

  • Waterfall Enrichment combines multiple data providers to enrich contacts and companies.

    Provider documentation · no hands-on test · Source ↗ · Review status 11/10/2026
  • AI agents research target companies and people; signals support prioritization.

    Provider documentation · no hands-on test · Source ↗ · Review status 11/10/2026

Documented strengths

Our editorial verdict presents strengths, limitations and evidence.

Drawbacks and limitations

Our editorial verdict presents strengths, limitations and evidence.

Pricing & billing model

Check price. No confirmed plan amounts available.

Review status 11/10/2026. No price guarantee. For paid plans, check tax and usage terms in the source.

Integrations

No confirmed information

Privacy information

No confirmed information

Support

No confirmed information

Sources & review status

We update our lists regularly. Changes are reviewed editorially; the review status of each detail remains visible. We explain the review process in our Methodology.

“Evidenced” refers to the specific claim. It means neither an independent product test nor a security audit.

  1. Clay – official product overviewhttps://www.clay.com/ · retrieved on 11/10/2026
  2. Compare plans, features & costs | Clay.comhttps://www.clay.com/pricing · retrieved on 11/11/2026

Trademark: Original source ↗ · for recognition only; no partnership or endorsement by the trademark owner.

More candidates for this use case

Shared category, not an automatic promise of equivalence. Check feature scope and research status.